Digital us Marketing

In traditional marketing, when you place ads on TV, print ads, or radio, you have little control over who sees, reads, or hears it. You often don’t have the power to target a certain group of people within those mediums. This is where email marketing is different- in fact, it’s the exact opposite.

Every email you send to your subscribers will remind potential customers of your business and your brand. And by consistently sending valuable email campaigns, you will start to create a connection with them.

One of the great things about digital marketing is the fact that all campaigns and strategies you implement can be measured. Email marketing included. It helps to have specific goals that you want to achieve for a certain campaign that you can measure.

This is probably the most enticing benefit of implementing an email marketing strategy. You don’t need a lot of resources for printing, postage, advertising fees, etc. Email marketing is affordable and very cost-effective.

Email segmentation is a necessary part of email marketing campaigns. Without segmentation, your entire audience would receive the same emails. When consumers or leads receive an email, it should be specific to their interests and needs.

If you run a Shopify business and are launching a new product, you’ll definitely want to let your audience know. But letting them know isn’t enough to increase sales. By providing a link that takes your audience to an optimized landing page for your new product, sales should spike! Including links to bring your audience to a landing page on your business’s website is a great way of increasing brand engagement, website traffic, and sales.